PATA Appoints Sheila Leong as Chief Operating Officer

PATA has appointed Ms Sheila Leong as Chief Operating Officer (COO).

Sheila, a Singaporean national and a PATA staff member since 1998, assumes the role of COO, a newly introduced position, to consolidate all operational activities.

All Regional Directors and representatives will report to the COO.

Sheila joined PATA in April 1998 as Director of Northeast Asia in the Association's Singapore regional office. In 2000, she assumed the role of Director - Events and relocated to PATA's Headquarters in Bangkok. Since then she has played a lead role in organising and implementing all PATA events as head of the Events department.

Before joining PATA, Sheila established her travel and tourism event management skills and contacts working with Franco-Asia Travel, Shangri-La's Rasa Sentosa Resort, and Reed Exhibitions.

Mr Stu Lloyd, PATA's Senior Director - Marketing and Membership Services left PATA on Tuesday (3 July 2012) to explore new opportunities in the South East Asia region.

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