The Lensbury, a 4-star hotel in London,
has implemented the EzRMS automated Revenue Management System.
The Lensbury, located within 25 manicured
acres on the banks of the River Thames in southwest London, is
graced by over 400 trees, some of them saplings when George III
reigned.
The Lensbury has 171 rooms in a variety of
styles, from the new Dutch Suite and executive bedrooms to
standard clubhouse bedrooms.
The property now uses the
EzRMS Core Module, which allows forecasting and optimisation
based on total revenue across all market segments and room
categories.
Ivor Turner, General Manager of The Lensbury,
said, “We have spent the last six months looking for a system
to help us yield our accommodation business and we felt that
EasyRMS was the best product for our needs. We have now
implemented a full Revenue Management process and are confident
that we will grow our market share at the best rate achievable and
look forward to developing our business in partnership with
EasyRMS.”
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