Premier Inn Prepares to Target Asia Pacific; Establishes Hub

[HD video below] Premier Inn, one of the United Kingdom’s leading hotel brands with over 630 properties and 49,000 rooms across the United Kingdom, Middle East and India, has set up an Asia Pacific hub in Singapore.

This is Premier Inn’s third regional hub following Dubai and New Delhi and in the initial phase of its operations, the brand will be evaluating opportunities across the region in terms of best-fit partnerships and priority markets.

Established to enter the rapidly growing economy travel segment in the region, the Singapore office will aim to bring Premier Inn’s signature, value-for-money experience to Asia Pacific.

The office will be managed by Mr Erik van Keulen, Senior Vice President for Development, Asia Pacific, who has over 15 years in the hospitality sector in Asia.

Part of the Whitbread Group, the hotel group will be establishing partnerships with developers and investors in the region.

“We are excited at the prospect of bringing our success in the UK and other international markets to Asia,” said Mr van Keulen. “Having grown into one of the largest hotel owners in the world over the past 25 years, Premier Inn understands the challenges of building and planning new economy hotels. With our resources fully dedicated towards growing a single hotel brand, Premier Inn offers a uniquely strong investment proposition to local partners to deliver the signature Premier Inn experience in their respective markets.”

First established in 1987, the Premier Inn brand has grown to become one of the most recognizable and highly regarded economy hotel chains in the UK. It is estimated that 75% of the population in the UK lives less than ten kilometres away from a Premier Inn.

Premier Inn hotels feature:

- Rooms with queen-size beds
- Family rooms that offer double beds with pull-out beds or sofa beds to accommodate up to four guests comfortably
- Fogarty duvets and pillows as well as blackout curtains for a better night's sleep
- En-suite bathrooms with baths and showers
- Large flat screen TV sets with local and international channels
- Complimentary WiFi access for resident guests and desk for a workspace
- Toiletries and a hair dryer
- Tea and coffee making facilities

Currently offering over 49,000 rooms across the UK, Middle East and India, the brand has announced rapid expansion plans and aims to have 65,000 rooms in the UK by 2016.

Premier Inn Hotel Central Southport, England - HD

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