STR Reports US Hotel Performance for June

According to data compiled by STR, the U.S. hotel industry reported increases in all three key performance metrics for the month of June 2012.

Occupancy rose 4.3% to 70.3%, ADR was up 5.0% to US$107.45 while RevPAR increased 9.5% to US$75.49.

"June included two extra weekend days compared to June 2011, which helped with leisure demand during this busy travel season and boosted the month's performance," said Brad Garner, COO at STR. "Last year, July Fourth backed up to the last week of June, causing group travel to slow. However, with the Independence Day holiday on a Wednesday this year, group travel didn't stall out during the last week in June. The industry's performance has gained steadily throughout the first half of the year, and as we enter into the second half we continue to expect increases, although at a slower pace."

Among the Top 25 Markets, Houston, Texas, reported the largest occupancy growth, increasing 11.7% to 69.1%, followed by St. Louis, Missouri-Illinois, with a 10.2% increase to 77.1%. New Orleans, Louisiana, reported the only occupancy decrease, falling 1.3% to 65.2%.

Three markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+18.5% to US$177.89); Oahu Island, Hawaii (+12.7% to US$181.11); and Boston, Massachusetts (+10.3% to US$175.79). Washington, D.C., ended the month nearly flat with a 0.8% decrease to US$151.26, posting the only ADR decrease.

Five markets achieved RevPAR increases of 15% or more: San Francisco/San Mateo, California (+25.5% to US$160.05); Oahu Island (+22.3% to US$154.41); Los Angeles-Long Beach, California (+18.7% to US$112.02); Houston (+16.7% to US$63.11); and Anaheim-Santa Ana, California (+15.0% to US$102.75). New Orleans fell slightly in RevPAR, down 0.8% to US$75.71.

Year-to-date 2012, the U.S. hotel industry reported increases in all three key performance metrics. Its occupancy was up 3.4% to 61.0%, its ADR increased 4.4% to US$105.13 and its RevPAR rose 8.0% to US$64.12.

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