SmartWings Chooses SITA Horizon to Support Hybrid Model

Prague-based Travel Service, which operates SmartWings scheduled services, charter and business jet flights, has selected SITA as the provider of its passenger management system.

The airline company, which carried 3.5 million passengers last year, will use SITA Horizon to manage its migration to a hybrid business model as it expands to new hubs outside of the Czech Republic.

The comprehensive five-year agreement includes the provision of SITA Horizon Reservations and Inventory, fare pricing management, e-ticketing and SITA’s newly-launched next generation e-commerce platform across the company.

Also included is Horizon Customer Journey, SITA’s latest passenger name record, which enables the airline to rapidly retrieve customer information allowing customized and personalized service to be provided. Horizon Customer Journey represents a "live" record of the passenger's experience with the airline right down to seat preference, meal choice and details of the last time the customer provided feedback. It also displays the revenues attributed to each customer which helps determine their overall value to the airline.

Roman Vik, CEO, Travel Service, said, “We were looking for a provider to support the Travel Service Group’s ongoing evolution, and chose SITA because its flexible solution will increase our agility in the marketplace. With SITA we can really focus on direct distribution and cost reduction while simultaneously managing our multiple airlines. We believe that SITA is the ideal partner for passenger management services going forward.”

Boris Padovan, Vice President, Northern Europe, SITA, added, “Travel Service is one of a growing number of airlines that is choosing SITA as it redefines its business model in a rapidly changing business environment. As the air transport community provider, we work in a partnership approach to meet the airline’s business needs and pride ourselves on our flexibility. This is exactly what the airline needs as it evolves its own business model.”

Travel Service serves the growing markets in the Czech Republic, Slovakia, Hungary and Poland and its aircraft land at more than 250 airports on four continents. Working in partnership with SITA, it plans to move over to Horizon in October.

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