HotelTravel.com’s Revamped DRMS Fuels Hotel Partner Growth

HotelTravel.com signed contracts with 220 new hotel partners in 33 countries in the month of July 2012 after launch of its revamped DRMS (Dynamic Rates Management System) rate control and yield management platform.

According to HotelTravel.com Chief Information Officer, Olivier Dombey, the combination of easy sign up plus new features on the company’s latest DRMS release is attracting the attention of the global hotel community.

“While a couple of promotions are a good start, HotelTravel.com encourages its hotel partners to load as many promotions as possible on a regular basis. And each promotion can now be set up by target market, allowing hotel partners to customise any promotion to appeal to specific nationalities that represent a core clientele. DRMS now allows hotel partners to load as many hotel deals as they like under a variety of promotional categories including ‘Shock Sale’, ‘Buy Now, Pay Less’ , Free Nights and ‘Extended Stay’ just to name a few,” said Mr Dombey.

Key cities that have the shown the largest increase of HotelTravel.com hotel partners include hotels in Bali, Yangon, Mumbai, Hong Kong and in Hanoi.

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