Air New Zealand Becomes Official Airline of Middle-Earth

Air New Zealand has become the official airline of Middle-earth thanks to a global two-movie partnership with The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again, from New Line Cinema and Metro-Goldwyn-Mayer.

As part of the two-year partnership, passengers to and from the UK and North America can look forward to flying on two film-branded Boeing 777 aircraft, enjoy a special edition of the inflight safety video and take part in a wide range of upcoming promotions and experiences.

“We are excited at the prospect of so many international visitors travelling to Wellington for the 28 November 2012 world premiere of The Hobbit: An Unexpected Journey,” said Air New Zealand General Manager Marketing and Communications, Mike Tod. “New Zealand is clearly established as the home of Middle-earth and Air New Zealand will bring the magic to life for travellers.”

“This partnership follows on naturally from the success of Air New Zealand’s relationship with The Lord of the Rings trilogy in raising New Zealand’s profile as an international travel destination,” Mr. Tod added. “Similarly, we will be putting millions of dollars of marketing behind the two films based on The Hobbit to promote New Zealand in new and innovative ways across the globe.”

Air New Zealand is working with Weta Workshop to turn a Boeing 777-300 into a flying billboard for the first movie and a Boeing 777-200 for the second movie, and will soon commence the filming of a new inflight safety video.

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