ANZ has signed an agreement with the Shanghai
Rolex Masters to become the International Banking and Finance
Partner of Asia's premier Masters tournament for the next five
years.
This Diamond Sponsorship of the Shanghai Rolex Masters, now
in its fifth year, extends ANZ's association with tennis following
its continued successful partnership with the Australian Open
Grand Slam.
The Masters will be held between 7-13 October 2013.
"The
Shanghai Rolex Masters has quickly become one of the pre-eminent
events on the global tennis calendar reaching a worldwide audience
of more than 45 million," said Ms Joyce Phillips, CEO of ANZ
Global Wealth and Private Banking. "ANZ has a long-standing presence
in China and this partnership not only reinforces our long-term
commitment to China but also provides a valuable platform to help
build our brand connection across the region."
Shanghai Rolex Masters Tournament Director Michael Luevano
said, "ANZ is a well-respected bank in Asia Pacific and we are
delighted to welcome them as one of the tournament partners. ANZ
has a strong history supporting tennis in Asia Pacific and its
involvement in the Shanghai Rolex Masters will help ensure a
lasting legacy is left on the sport in China and the broader
region."
ANZ will also gain naming rights to the China
Tennis Development Program, a grassroots initiative aimed at
developing young talent and supporting the growth of tennis in
China.
In the summer of 2013, 400 children from schools across
China will be invited to participate in a series of training
sessions under the guidance of experienced tennis coaches.
In its first three years in 2009-2011, the Shanghai Rolex
Masters was voted by the ATP players to be the ATP World Tour Masters 1000 Tournament of the Year.
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