Avis Singapore Launches Mobile Booking App

Avis has launched a dedicated mobile site for the Singapore market which allows customers to search for car hire quotes and book direct from their mobile phone.

The mobile site is a replica of the existing Avis Singapore website but has been simplified to allow fast and easy booking and also gives customers the ability to check and alter existing bookings.

Functions of the Avis Singapore mobile site include the ability to search for the nearest branch, a calendar view, pricing options, service details, quick checkout and reservation checking and modifying.

Visitors to the mobile site are met by two options: "get a quote", or "lookup reservation". On the iPhone or Blackberry, visitors are given the option to create a web app by adding the site to "my home page", allowing for easier future access to the mobile site.

Joerg A. Kossich, General Managerof Avis Singapore & Asia Business Development Manager, said, "Online trends show how the mobile channel has evolved into a strong and effective sales distribution alternative, particularly for Singapore, which is one of the largest mobile phone communities in the world."

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