Dorsett Hospitality Internationals President
and Executive Director, Winnie Chiu, has unveiled the new brands
architecture and pipeline for Asia Pacific and beyond.
Formerly
known as Kosmopolito Hotels International, Dorsett Hospitality
International will comprise of three unique brands, each catering
to a different type of traveller.
Headquartered in Hong Kong, Dorsett Hospitality
International currently operates 17 hotels with 8 more underway in
key Asian cities, including Singapore (scheduled to open end of
2012), Zhongshan, Chengdu, Zhuji, Kuala Lumpur and Hong Kong,
bringing the total room count to more than 7,000.
Dorsett
Hospitality International is also expanding beyond
Asia with the launch of its first UK hotel, Dorsett London, in the
first quarter of 2014. A second is scheduled to open within the
next 3 years.
The rebranding process has
consolidated the groups hotel portfolio and divided it into three
brands that cover different market segments - boutique range d.Collection, a series of upscale, charismatic hotels in prime
locations carefully chosen for their proximity to the pulse of
each city; Dorsett Hotels & Resorts, comprising the upscale
Dorsett Grand hotels and midscale Dorsett Hotels; and the value-led Silka Hotels
offering convenience, speedy service and attractive room rates.
With the group rebranded as Dorsett
Hospitality International, we will continue to focus on offering
an Asian experience and culture to discerning travellers looking
for quality accommodation at excellent value, complete with the
essentials of a great hotel experience, said Ms. Chiu. Our approach is about being modern
and innovative. We invest in our team to ensure that our people
deliver our promise on a daily basis they are the ambassadors of
the Dorsett Hospitality International brand. Our expertise,
coupled with our operational efficiency, allows us to provide our
guests with true value for money at every level, from a luxurious
family vacation, a business trip to a convenient accommodation
during their travels.
Dorsett Hospitality International currently owns and manages all the
hotels in its portfolio.
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