Olympics Gives Hotels in London ADR and RevPAR Increases

According to STR Global, hotels in London reported increases in ADR and RevPAR during the 2012 Olympic Games, which officially started on 27 July 2012 and ended 12 August 2012.

Hoteliers across London reported average occupancy of 88.5% and ADR of £212.22. This represents an increase of 4.8% and 86.1%, respectively, compared to the same days the year prior.

"The London 2012 Olympic Games have provided great sporting moments and a very enjoyable atmosphere for athletes and spectators alike," said Elizabeth Randall Winkle, managing director of STR Global. "The smooth running of the event and its positive coverage to a global TV audience will encourage more visitors to come to London in the future. London's hoteliers are looking forward to welcoming them as well as preparing to host guests for the Paralympics, held 29 August through 9 September."

STR Global currently tracks daily performance from more than 390 hotels in London and 2,400 hotels across the United Kingdom overall.

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