Starwood has partnered with GJP Hotéis & Resorts
to expand its Sheraton brand in Brazil.
Sheraton da Bahia Hotel
will be located in Salvador, one of the most important tourist
destinations in the country.
The 284-room Hotel da Bahia is currently undergoing a
meticulous renovation that will preserve the charms and jewels of
the historic building, such as the façade with its beautiful tiles
and prominent works of art, including the grand murals by Genaro
de Carvalho picturing local festivities from Bahia, protected by
the IPAC - Institute of Arts and Cultural Heritage of Bahia State
since 1981, as well as three other large murals by renowned
Argentine artist Carybé, especially commissioned for the hotel picturing scenes from the Brazilian lifestyle located in the
hotel's lobby area.
The hotel is scheduled to re-open to its full
splendor by Q1 2013, and will be operated by local
hotelier GJP Hotéis & Resorts under a franchise agreement.
"This is a historic time for
the Sheraton brand. Starwood has invested billions of dollars in
renovating iconic properties and bringing the brand to the most
important places in the world," said Hoyt Harper, Global Brand
Leader for Sheraton Hotels. "Brazil is now a powerhouse economy
whose prominence around the world will be permanently established
with the upcoming World Cup and Olympic Games, and Sheraton is
thrilled to expand its presence there during these exciting times."
When it reopens as Sheraton da Bahia Hotel in Q1
2013, it will feature 284 guest rooms, including 16 suites, all
featuring the brand's signature all-white Sheraton Sweet Sleeper
Bed and an exclusive Sheraton Club Lounge.
The heart of the lobby
will feature the brand's Link@Sheraton experienced with Microsoft
- Sheraton's social hub. The hotel will also
offer two restaurants, the brand's signature Sheraton Fitness
programmed by Core Performance with a spacious work out space, a
1,938 square feet spa with a salon and sauna, swimming pool,
business center, and a large meetings and event facility
comprising more than 27,000 square feet of flexible space with
capacity for over 400 people.
The hotel is
located in the city center and has direct access to Sete de
Setembro Avenue, a major roadway that connects the city.
Starwood currently operates seven properties in
Brazil under the Sheraton and Four Points by Sheraton brands.
Sheraton da Bahia Hotel will be the 6th Sheraton in Brazil marking
another important step in the brand's global expansion plan to reach a milestone of 500 Sheraton properties by 2015. A 7th
Sheraton, Starwood's 9th property in the country, is scheduled to
open by Q1 2014, the Sheraton Reserva do Paiva Hotel and
Conference Center in Recife.
Salvador, Brazil
Salvador is one of the
most prominent tourist destinations in Brazil, and is considered
one of the country's most important ports and international
trading centers.
Salvador the capital of the state of
Bahia has a rich history and was declared World Heritage Site by
Unesco in 1985. Thanks to its notable cultural attractions,
cuisine, music, beaches and architecture, Salvador is today the
second largest tourist destinations in Brazil, after Rio de
Janeiro.
See other recent news regarding:
Travel News Asia,
RevPAR,
Travel Trends,
Interviews,
Pictures,
Sports Tourism,
Videos,
Starwood,
Sheraton,
Brazil,
Salvador
|