SilverNeedle Collection Targets 16 Hotels in Asia Pacific by 2016

[HD video below] SilverNeedle Hospitality has unveiled details of its newest venture, the ‘SilverNeedle Collection’.

The ‘SilverNeedle Collection’ is a group of independently owned and branded luxury boutique hotels, each carefully selected for their uniqueness and attention to detail.

The ‘SilverNeedle Collection’ debuts with three distinctive properties in South East Asia: 137 Pillars House, Chiang Mai; Riva Surya, Bangkok; and Kiridara Luang Prabang, Laos.

Iqbal Jumabhoy, MD and Group CEO SilverNeedle Hospitality said, “As owners ourselves, we recognize the requirements and different business cycles within the independent boutique hotel sector in the Asia Pacific region. It is with the foundation of this understanding that we have identified the need for a platform like ‘SilverNeedle Collection’. Flexibility is key to the way we operate. From pre-opening to post-opening and beyond, owners can choose from a selection of operational and management services offered by the ‘SilverNeedle Collection’. We can effectively tailor solutions according to their specific needs while connecting them to our powerful sales and marketing platforms including our Global Distribution Network (GDS) code ‘SD’ and booking engine platforms thereby maximizing the potential of each individual hotel while continuing to retain their unique identity.”

The company has plans to have fifteen hotels in the Asia Pacific region under the ‘SilverNeedle Collection’ banner by 2016.

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