Australian accommodation provider, the Mantra
Group, has reported strong end of financial year results with a 9%
growth in EBITDA (YOY) to reach $60.6 million, reflecting a
successful 2011/2012 financial year across both CBD and resort
markets.
Overall room revenue across the group’s
Australia and New Zealand network of Peppers, Mantra and BreakFree
hotels increased by 6.2% on 2011 reflecting a growth in RevPAR of
5.8% across the group’s 22 CBD properties and 5.2% across over 85
resort properties while ADR grew by 1.7%.
“Mantra Group enters the new financial year in a
strong position following what has been a year of great growth for
the company,” said CEO, Bob East. “We reached
beyond our targeted EBITDA; added four new properties to our
Peppers brand; and increased revenue despite reducing our room
stock following strategic divestments to strengthen brand equity.”
“Solid growth in ADR and occupancy was also
achieved across the network and we were able to grow our domestic
leisure business through dynamic marketing campaigns, despite
challenges experienced across the industry in the face of a strong
Australian dollar,” Mr. East added. “We also effectively
capitalised on activity from the mining and resources sector, a
resurgence in the MICE sector and an increasingly strong Chinese
and Asian inbound market to contribute to our overall growth.”
The impact of the continuing growth of the mining and
resources sector was most prevalent in Perth which saw 32% room revenue growth from 13% occupancy and 12% rate increase. Similar
impact was felt in Brisbane - combined with a strengthening
conferencing market - with 11% room revenue growth, 13% in
occupancy and 3.5% rate increase; and in NT where 3.7% room
revenue growth was driven by increased occupancy.
ADR growth driven by government and corporate sector activity saw
a room revenue increase of 6% in Canberra and 2% in Sydney, with
Melbourne and Adelaide remaining largely static.
Mantra Group’s resort properties in Tropical North Queensland felt
the positive impact of the increase in Chinese and Asian inbound tourism
reporting a 7% increase in revenue. Peppers and Mantra properties
in Cairns and Palm Cove achieved record numbers for Chinese New
Year celebrations this year and initiatives at property level to
cater for this market are proving popular with inbound operators.
Complemented by a growth in domestic leisure travel, this region
is once again enjoying a high level of popularity with interstate
visitors.
Despite often difficult trading
conditions on the Gold Coast, 2% room revenue growth has resulted
from increased domestic leisure room nights and conference related
demand in the Broadbeach precinct. The group’s Peppers Broadbeach
property is a stand out success with consistently growing
occupancy over holiday periods and increasing demand as an
accommodation option for conference delegates at the Gold Coast
Convention Centre, located less than 200 metres walk from the
property.
The Sunshine Coast saw a 4% room revenue
increase and also felt the effects of a revival in the domestic
leisure market with Mantra’s family friendly properties
benefitting from the drive market and interstate bookings.
In New Zealand a significant 20% room revenue growth was
achieved from increased occupancy and growth in rooms under
management. The New Zealand network has seen a great amount of
activity for Mantra Group in New Zealand this year adding two new
hotels with further expansion planned for the coming year.
“We are buoyed by these results and confident that Mantra
Group is well placed to achieve the same levels of growth and
success in the year ahead and solidify its position as a leading
operator in the accommodation sector,” East said.
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