Park Hotel Group Opens Global Sales Office in Sydney

Park Hotel Group is reaffirming its vision to become a world-renowned hospitality chain.

Spearheading the growth from a regional hotel chain to an international name, the group’s network of Regional Sales Offices has been rebranded as Global Sales Offices (GSOs).

Unveiled following the official opening of a new sales office in Sydney on 1 October 2012, this development is the group’s latest initiative to enhance sales exposure in international markets.

The Sydney office is the 8th GSO outfit under Park Hotel Group, and marks the GSO’s first foray into the Australasia region.

The Sydney GSO specifically reaches out to the source markets in Australia and New Zealand and aims to drive increased business to the group’s hotels. It also strengthens Park Hotel Group’s sales network, which comprises offices in major gateway cities around the world, namely London, Tokyo, Beijing, Shanghai, Guangzhou, Hong Kong and Singapore.

Mr Mohd K Rafin, Senior Vice President of Park Hotel Group, said, “Australasia has always been one of our key source markets. With a dedicated sales office in Sydney, we are able to attend to the requests of the partners and customers more efficiently, and better tap on the existing and potential distribution channels in this region. This is in line with our strategy to build brand preference through effective communications and our commitment to provide exceptional service delivered with love and passion.”

2012 has been an eventful year for Park Hotel Group, which successfully ventured into hotel management services following its first management deal in August. The agreement pertains to a new-build hotel under the group’s upscale ‘Park Hotel’ brand.

Located in Singapore’s Alexandra district, the 450-room property is set to benefit from its proximity and accessibility to nearby business and commercial hubs, as well as major tourist attractions such as Sentosa and Mount Faber. Unobstructed views of Singapore’s Southern Ridges and bustling city from the guestrooms will also be a major draw when the hotel expects its first guests in 2015.

At the same time, the existing Park-branded hotels are enhancing their service offerings to strengthen the group’s brand footprint. To continually create unique and memorable experiences for guests, Grand Park City Hall in Singapore, Grand Park Wuxi and Grand Park Kunming in China have undertaken refurbishment works progressively since 2011. Following the facelifts, the three hotels will feature refreshed guestrooms and new F&B concepts.

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