Louvre Hotels Group Extends CRS Agreement with Pegasus Solutions

Louvre Hotels Group has extended its central reservations system (CRS) agreement with Pegasus Solutions for another three years.

The global chain, which uses Pegasus’ RezView NG under its private label Goldres3 platform for its Tulip Inn, Golden Tulip, and Royal Tulip brands, has also tapped Pegasus for mobile app development, MetaSearch Services, and the recently announced TravelSky connection to drive bookings from China.

Louvre Hotels Group operates more than 1,100 hotels under six affiliated, franchised and managed brands, including Première Classe, Campanile, Kyriad & Kyriad Prestige, Tulip Inn, Golden Tulip and Royal Tulip, all of which currently operate on Goldres3. The latter three brands originally implemented RezView NG in 2010, while Louvre has a more than decade-long relationship with Pegasus.

“Since Louvre Hotels signed with RezView NG, we’ve expanded the RezView suite to include a comprehensive set of merchandising tools, built from the ground up to compete in today’s evolved shopping environment,” said Connie Rheams, senior vice president, strategic sales for Pegasus Solutions. “Louvre Hotels was in the right place, having already migrated to RezView NG, to tap these tools that will immediately address the areas where we’re seeing hotels scramble to compete – mobile, meta-search and China.”

RezView NG allows Louvre Hotels to centrally manage content and rates for all channels. As an enterprise delivery platform, it enables hotels to easily integrate RezView’s additional capabilities, like mobile or business intelligence through RezView Intelligence, to become more competitive.

“Pegasus has provided real account management and innovation to Louvre Hotels,” said Riko van Santen, vice president of distribution for Louvre Hotels Group. “They are equally motivated to see our business grow, adding new and relevant global channels that we can add seamlessly without having to touch an offline channel. With connectivity to TravelSky, we access a network that powers 70% of China’s international air travel market.”

Mobile app development through RezView Mobile, will allow Louvre Hotels to design downloadable native applications for Apple and Android smartphones and tablets while still maintaining centralized content and rate management.

MetaSearch Services creates the opportunity to capture direct bookings from metasearch results by displaying and linking directly to hotel information, rates and availability.

The TravelSky connection will make Louvre Hotels’ more than 80,000 rooms in 40 countries available for booking in China through TravelSky Technology Limited, China’s state-owned global distribution system (GDS).

“China’s emerging middle class is driving hotel rates higher in Europe by sheer volume,” added Rheams. “In becoming the first European customer to leverage Pegasus’ live connection through TravelSky, Louvre Hotels will gain a tremendous advantage in driving Chinese outbound travel to Europe.”

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