The Caravelle Hotel in Ho Chi Minh, Vietnam, has
launched an elite category for its Caravelle Heritage Club (CHC)
members.
Earlier this month, the Caravelle opened the new
Signature membership to all current CHC members holding a minimum
of 10,000 points or 60 qualifying nights.
The upgrade to Signature
membership covers all benefits of CHC Basic membership such as F&B
discounts and early check-in, late check-out, in addition to new
offers:
- Complimentary birthday e-dining voucher for
two at Reflections Restaurant - Complimentary one room category
upgrade (subject to availability) - 10% discount on hotel
laundry - 10% discount on airport transfer - 33% bonus on
the original points accumulation rule, from VND 20,000 to VND
15,000 for one point
Some 2,100 individual travellers have joined the
CHC since it was introduced in January 2010. One in four of CHC's members hail from either Singapore or
the United States, with each country evenly represented. About 10%
of members are from the UK, and travelers from Australia and
Vietnam make up the next largest groups.
“When a
guest has shown up at your reception desk more than 100 times, he
or she deserves the red-carpet treatment,” said John Gardner, the
hotel’s general manager. “We want every part of their experience
with us to be enhanced by this new membership.”
Signature members will need to stay at the Caravelle a minimum of
30 nights per calendar year to maintain their membership category.
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