Fraser Place Melbourne Grand Opens

Frasers Hospitality has strengthened its presence in Australia with the grand opening of Fraser Place Melbourne.

This development follows the soft opening of Fraser Suites Perth in October.

Located in Melbourne’s entertainment quarter, surrounded by trendy cafes and jazz clubs and within a short walk from the city’s financial district, Fraser Place Melbourne features 112 studio residences with integrated living, dining and kitchen areas.

Each residence includes a work desk, fully equipped kitchen, state-of-the-art home entertainment system and high-speed internet access. Reflecting the locale, the property also houses an impressive array of modern Aboriginal artwork by established and up-and-coming artists in its stylish public areas. Residents also have access to apple mac workstations in the lounge and the well-equipped gym.

With international tourism in Melbourne expected to grow at an average rate of 5.4% up till 20141, Fraser Place Melbourne is well placed to cater to this increasing demand for quality accommodation. This is evidenced by the strong occupancy rates of more than 82% that the property has enjoyed since its soft opening in July 2012.

“As one of the more robust economies in the current global market, Australia - with its well diversified economy boosted by the strength of its service and resource industries - offers tremendous potential for Frasers,” said Mr. Choe Peng Sum, Chief Executive Officer of Frasers Hospitality. “The country is expected to see an increase in international traveller stays by an average annual rate of 3.8% up till 2014, driving a demand for premium-serviced residences, which is in line with our growth strategy to establish a strong foothold in Australia’s key cities.”

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