Ascott Signs Citadines Property in Surabaya

Ascott has secured a new management contract for its first Citadines Apart’hotel in Surabaya, Indonesia.

The 288-unit Citadines Marvell Surabaya is scheduled to open in 2014 and reinforces Ascott’s position as one of the largest international serviced residence owner-operators in Indonesia, with over 2,100 apartment units across 10 properties.

Mr Alfred Ong, Ascott’s Managing Director for Southeast Asia and Australia, said, “Ascott has built a strong presence in Indonesia since we opened our first property in Jakarta in 1995. With Indonesia’s resilient economy and increasing foreign direct investment into the country, we see tremendous opportunities to expand in Indonesia and introduce our Citadines brand in Surabaya.”

“Surabaya, Indonesia’s second largest city, has a thriving seaport and burgeoning industrial sector. Surabaya is also an up-and-coming city for meetings, incentives, conventions and exhibitions. It is a popular tourist destination with a strong domestic travel market. With Citadines Marvell Surabaya, we will be able to tap on the growing segment of savvy independent travellers who want the flexibility to choose the services they desire to create their unique stay experience. Besides Citadines Marvell Surabaya, Ascott will open four more properties in Indonesia by 2014, including two Citadines, in Bali and Jakarta, in the second half of 2012,” Mr Ong added.

Situated in the business district of Ngagel, Citadines Marvell Surabaya will be close to shopping malls and the Surabaya Industrial Area Rungkut, where many manufacturing factories are located.

Citadines Marvell Surabaya will be part of an integrated development named Marvell City, which offers a multitude of shopping, dining and entertainment options. These include specialty restaurants and bars with alfresco dining, a supermarket, a cinema and other retail outlets. The development will also house commercial towers, educational institutions, as well as ballroom and banquet facilities.

Citadines Marvell Surabaya offers business and leisure travellers a choice of studios, one and two-bedroom apartments. Each furnished apartment comes with a fully-equipped kitchen, ensuite bathroom, separate work and sleeping areas and other modern amenities. Facilities in the 12-storey serviced residence include a swimming pool and residents’ lounge.

Besides Citadines Marvell Surabaya, Ascott will open Citadines Kuta Bali and Citadines Rasuna Jakarta in 2012, Ascott Kuningan Jakarta in 2013 and Somerset Kencana Jakarta in 2014.

Ascott currently manages Ascott Jakarta, Somerset Berlian Jakarta, Somerset Grand Citra Jakarta, Somerset Surabaya Hotel & Serviced Residence and Countrywoods Residences.

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