With the key indicators of growth in the global
hotel industry including rates and occupancy increasing, companies
have been focusing on consolidation, travel policy and procedures
to save on accommodation costs.
According to FCm Travel Solutions, organisations
have been working more closely with their travel management
companies (TMCs) and preferred hotel suppliers to streamline their
accommodation programs and optimise hotel spend.
Changes to client hotel programs in the latter
half of 2010 have been in response to rebounding conditions in the
hotel sector as detailed by a recent STR
Global report, which shows hotels in most world markets are
performing strongly on the back of higher consumer demand.
STR Global’s report for November 2010 shows occupancy
across the Americas had risen by 8.8%, while average daily rates
had increased by 2.7% (during November); in Asia Pacific
occupancy had risen by 2.8% and average daily rates had spiked by
12% (year-on-year results) and in the Middle East and Africa
occupancy was up 2.4%, while average daily rates increased by 3.1%
(during November).
STR said the European hotel industry posted
mostly strong results in November 2010 with the largest
year-on-year rise in occupancy in Istanbul with an increase of
18.1% followed by Vienna 15.2% and Prague (15%). Zurich
experienced the largest average daily rate increase of 25.8%
with Munich close behind at 24.6%.
FCm’s global and client hotel program general manager, Joe
McCormack said that during the 2011 hotel contracting period in
the second half of last year, companies were enforcing tighter
travel policies and procedures to contain costs on hotel
expenditure and correct non- compliant traveller behaviour.
Mr McCormack said also that as a result of rebounding
market conditions, hotels had been reviewing client rates to
ensure contracted room nights were being delivered.
“FCm has been helping companies with contracted hotel rates
analyse their hotel expenditure and traveller buying behaviour to
prevent out of policy bookings and leakage of room nights to
properties that may not be preferred,” he said. “Companies also
have been working closely with their FCm account managers to
analyse travel spend data as a way of identifying where additional
savings or cost reductions could be made ... As part
of these trends we have seen companies reigning in the number of
hotels their staff have been staying at, introducing tighter procedures around bookings and approval processes as well as more
outsourcing of supplier negotiations to TMCs as a way of creating greater in-house resource efficiencies for company procurement
staff.”
Mr McCormack said that while most
corporates had finalised their hotel programs for 2011, in the
next 12 months he expected to see companies continue to focus on
procedure, policy and consolidation with their preferred hotel
suppliers. Enforcing tighter policies will also be used as a way
of reinforcing traveller safety and security.
“The
changing global economic landscape and steady return of business
travel volumes will create greater demand for accommodation, which
will affect hotel occupancy, availability and rates,” Mr McCormack
said. “In this kind of environment strategic travel management from a TMC with a global platform of hotel product, ability to
benchmark hotel programs and strong relations with suppliers will
become even more important for long term costs savings.”
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