Dusit International has turned to IDeaS Revenue
Solutions to enhance its demand forecasting and boost revenue
performance in 13 of their Asian based properties.
In working with
IDeaS, Dusit International is deploying the IDeaS Revenue
Management System (RMS) at certain properties, and the IDeaS
Forecasting Management System (FMS) at other properties. The
combination of the two systems provides Dusit International with
accurate pricing and a clear vision to their data across all
hotels, creating a solid platform to build a strong
organizational-wide revenue culture.
“Given the growing levels of competition in the
regional and local hotel sector, Dusit International has
recognized that having the right technology and strategies in
place when it comes to business forecasting and pricing is
critical,” said Bobby Saw, Assistant Vice President – Revenue for
Dusit International. “IDeaS was brought in to help with our
forecasting process so that better business decisions can be made
with regards to evaluating and maximizing revenue opportunities. Since working with IDeaS, we have seen a more
pro-active implementation of strategies and more business
decisions made based on facts and figures as opposed to just
assumptions. The more accurate forecasting we now have has led to
better cost control, and manpower management. It also helps to
instill a stronger revenue culture within the hotel.”
Grahame Tate, IDeaS Managing Director Asia
Pacific, said, “We are excited to be working with Dusit and as a
leading regional hotel brand, Dusit Hotels has to constantly
innovate to ensure they are operating at their best. In terms of
Revenue Management, it was identified that they needed different
revenue and forecasting solutions at different properties. It was
clear that a single software solution was not going to give them
what they needed. Our approach of data consolidation as well as
revenue and pricing will help Dusit drive better revenue.”
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