PATA Forms Chiang Rai Chapter

The 39th PATA chapter has been formed in the Thai city of Chiang Rai.

It is the 2nd chapter formed in Thailand following the creation of the national PATA Thailand Chapter in the 1970s. The new Chapter is also the first international travel trade association for Chiang Rai.

The Chiang Rai Chapter organizing committee has already met to form the board and heads of committees. Committees formed include education, membership, activities and public relations.

Justin Malcolm, General Manager of Le Meridien Chiang Rai Resort was elected Chairman of the Chapter, with Marc Dumur, General Manager of The Legend Resort as Vice-Chairman.

"As we see the number of international arrivals in Chiang Rai increase, and the destination becomes better known, the time is right to ensure the needs of these travellers are represented,” said Mr Malcolm. “Chiang Rai is a charming province well known for its arts and culture. Our primary objective is to ensure we responsibly protect that heritage, whilst exploring ways to offer value and unique experiences to travellers.”

The Chapter’s long-term goals include developing a sustainable tourism development plan in a joint effort with the Provincial Office of Tourism & Sport, the Tourism Authority of Thailand, and the private sector.

An additional objective is to promote Chiang Rai as a must-see destination and a convenient gateway to the Mekong.

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