EZYield Partners Compass Edge

EZYield has joined forces with Compass Edge as its new reseller and channel sales partner in mainland China.

The relationship opens up the world’s largest hotel growth market, which is forecasted to reach nearly US $8 billion by 2012, to the rest of the world through a local language channel management system with connections to more than 650 OTA and third-party websites.

Managing the increasing number of OTAs that now are engaging with the Chinese market is a complex, relatively untried, and time-consuming task for local hoteliers. Regional and independent hoteliers wishing to participate with all the most important booking sites need a quick and failsafe way to ensure rate parity across all their channels. Fuzionlink, the first channel management solution available in Chinese, will enable Chinese hotels to manage rates, availability and inventory across unlimited third-party sites through one easy-to-use web application.

“China has a rapidly emerging hotel industry which is being fueled by both international and domestic travelers. Given the relentless competition in the market, ensuring local hoteliers are maximising their bookings has never been more important,” said Kevin Looney Managing Director, Asia Pacific and Middle East for EZYield. “We have teamed with a proven, well-respected technology and hotel marketing partner in China – one that not only intricately understands the hotel needs, online shopping behaviors and booking trends for the region, but is also embedded in the culture.”

Compass Edge is a regional service provider offering a broad range of technology solutions, online tools and marketing services to independent hotels across the Asia Pacific region.

“There is a real need for locally supported distribution solutions in the Chinese hotel sector,” said Chantel Choa, Director, Compass Edge. “Through our partnership with EZYield to deliver Fuzionlink channel management to the local market, regional and independent hoteliers alike will now have access to the same technology used by leading brands in more mature markets around the world.”

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