Hilton Partners ITB Asia 2011

Hilton Worldwide has been named as the ‘Official Partner Hotel 2011’ for ITB Asia 2011. Hilton is the first official hotel partner for the trade show, which has also succeeded in positioning itself as a focal point for the MICE sector

Under the marketing partnership agreement, Hilton Worldwide will be showcasing its 10 brands at ITB Asia 2011. These include its luxury brands, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts; full service brands such as Hilton Hotels & Resorts and Doubletree; and its focus serviced offerings such as Hilton Garden Inn and Hampton Hotels.

During ITB Asia 2011, Hilton will also host an evening reception at one of its properties in Singapore – the Conrad Centennial Singapore. Approximately 100 of the top hosted buyers at the show will stay at the hotel.

“Hilton Worldwide is experiencing an unparalleled level of growth in Asia Pacific and we have identified MICE as a key sector with growth opportunities for the region. Having witnessed the success and growth of ITB Asia over the years, we believe that now is the right time to extend our long-standing collaboration with ITB Berlin to Asia Pacific. ITB Asia 2011 will be an important platform for Hilton Worldwide to showcase our portfolio of award-winning brands,” said Martin Rinck, President, Asia Pacific, Hilton Worldwide.

ITB Asia 2011 will take place at the Suntec Singapore Exhibition & Convention Centre from 19 - 21 October 2011.

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