Amadeus Pilots Content Store in Middle East

Amadeus has signed a Letter of Intent (LoI) with Travel Boutique Online, an online B2B travel platform that aggregates travel content and makes it available for selling to over 14,000 travel agents across India and the Middle East.

Under the terms of this LoI, travel agencies in the Middle East using the Amadeus global distribution system will have access to over 100,000 worldwide hotel properties sourced from the region’s most popular aggregators and wholesalers.

The Amadeus Content Store Middle East solution powered by Travel Boutique Online is one of the region’s first tools of its kind to provide such a diverse wealth of content. It incorporates a single screen access to search, compare and book hotel content from the most popular wholesalers and aggregators in the region.

Fully integrated with the Amadeus Selling Platform, this new solution offers seamless information flow to mid-back office and accounting systems meaning fewer overheads on the travel agency. With content from multiple aggregators available for the first time, the agents have access to the widest variety of inventory and pricing options in a matter of seconds. This leads to increased hotel bookings which translate into increased sales for the agency. Amadeus Content Store Middle East is completely flexible and customizable with branded vouchers, itineraries and payment methods that suit the requirements of an individual business.

To be able to pre-pay for the hotel / package is an extremely important requirement for many travelers and agencies in the region; with Amadeus Content Store Middle East this will now be possible. Travel agents will also have access to a wider range of hotel content which will include an extensive variety of India’s small and medium properties, further increasing the traveler’s choice.

The Amadeus Content Store Middle East is currently being piloted at select travel agencies and a regional roll out is planned from June 2011 onwards.

Gaurav Bhatnagar, Co-founder and Chief Technology Officer of Travel Boutique Online, said, “We are pleased to expand our presence in the Middle East, a very important growth area for us, with a market leading partner, Amadeus. We are sure that travel agents will welcome a solution as powerful as Amadeus Content Store Middle East, based on innovative and advanced technology that saves lots of time for the travel agent which would otherwise be spent on opening, searching and comparing the different offers.”

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