Travelzen, an online travel service provider in
the PRC, and Shanghai Ever Bright Town International Travel Agent
(SEBTI) are to merge by means of share exchange offers.
Upon
completion of the merger, SEBTI will become a subsidiary of Travelzen, and its resources will be integrated with Travelzen's
online platform.
Following the merger, Travelzen, as a
comprehensive online travel agent, will take charge of all online
bookings of travel products and services. Meanwhile, the SEBTI brand will be preserved and will focus on the
operation of traditional travel businesses, including travel agent
outlets, local services and tours.
Mr. Ted Sze, CEO and founder of Travelzen, said,
"The full merger between Travelzen and SEBTI is a culmination of
three years of strategic cooperation between the two sides. It
demonstrates our full confidence in the tourism sector of the PRC.
Following the merger, Travelzen will speed up its efforts to
expand its international business by further opening up the North
American and European markets and offering more attractive
international tours to mainland travellers. We will also attract
more international visitors, making travel to China exceptionally
convenient. The merger is expected to drive up Travelzen's revenue
to more than RMB10 billion for the year 2011."
So far this
year, Travelzen has launched booking services for flights from
Australia and Singapore. The services allow tourists from
Australia and Singapore to book trips to China and arrange local
travel arrangements upon their arrival, all of which can be
settled by customers using credit cards online. In the future,
Travelzen is expected to launch booking services for flights from
more than 10 cities around the world, and for related leisure
travel products.
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