Spicers Group CEO joins Tourism Queensland Board

Spicers Retreats Hotels & Lodges CEO, Danielle Duell, has been appointed to the Tourism Queensland board.

 Ms Duell has extensive experience in tourism, marketing and business and has been at the helm of the boutique accommodation group, which comprises seven luxury properties across south-east Queensland and the NSW Hunter Valley, for over a year.

Ms Duell has also worked as Chief Executive and co-founder of Riverlife Adventure Centre and consultant for the Story Bridge Adventure Climb and XXXX Ale House Brewery Tours.

“It is a challenging time for the Queensland tourism industry and I look forward to making a positive contribution to its sustainability and success through my role on the board,” Ms Duell said. “In particular, I am interested in helping to achieve greater alignment and impact from the efforts and funding of tourism operators, the various industry bodies and government. While increasing visitor expenditure is always top of mind, I am passionate about maximising sustainable tourism growth.

“This of course means preserving and promoting the natural assets we are so rich in, but it also means building capabilities into our state's tourism product and distribution systems, right down to an individual operator level that ensure this industry - which currently employs more than 222,000 Queenslanders and contributes $9.2 billion to the Queensland economy - remains attractive, competitive and more profitable in years to come.”

Ms Duell said Tourism Queensland had experienced much success in recent years with interactive marketing campaigns such as the internationally acclaimed Best Job in the World.

“Moving forward, I'm keen to ensure the fruits of Tourism Queensland’s efforts yield even more tangible results for the many tourism businesses and Queenslanders who depend on tourism across all regions of the state,” she said. “There are great opportunities ahead because of the uniqueness of Queensland's products, in particular our natural environments, and also through the growth potential of markets such as China.”

Ms Duell has a Masters of Business Administration from the Queensland University of Technology and last year won a scholarship to prestigious Harvard University in recognition of her business achievements.

Ms Duell was one of two new appointments announced by Tourism, Manufacturing and Small Business Minister Jan Jarratt. The Whitsundays’ Adrian Bram was also appointed to the board.

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