Boeing Leaders to Address Key Trends @ Asian Aerospace 2011

Experts from Boeing are to present key trends and discuss their implications for commercial aviation at Asian Aerospace 2011 next week in Hong Kong.

Boeing is also expected to provide the latest information about its commercial business, including updates on recent improvements to its existing family of airplanes and the company’s single and twin-aisle development programs.

Boeing executives will speak at conference sessions that address sustainable aviation bio-fuels and explore developments in the cargo sector. The company will also conduct a media briefing to share the company’s market outlook for the next 20 years.

Asia continues to be a growth region for Boeing Business Jets (BBJ) which now has airplanes certified and available for charter in both Hong Kong and mainland China.

“Asian Aerospace is a great venue for Boeing to work with Asian customers, partners and suppliers, to share ideas and identify opportunities in technologies, products and services that present the best value,” said Rob Laird, vice president of Sales for India, East and South Asia, Boeing Commercial Airplanes. “Asia leads the world in terms of growth and the return to profitability. Boeing’s strategy is to provide the right mix of products and services that enable our customers provide a great customer experience, generate more revenue and reduce operating expenses.”

With the commercial aviation sector growing ever more conscious of environmental issues, Al Bryant, vice president of Boeing Research and Technology, plans to share Boeing’s experience in promoting the development of sustainable aviation biofuels. The presentation will take place during “The Future of Aviation-Emerging Issues & Solutions” conference as part of the Asian Aerospace Congress.

Randy Tinseth, vice president of Marketing, and Jim Edgar, regional director, Cargo Marketing, both of Boeing Commercial Airplanes, will provide a commercial airplane and air cargo market update for media. Edgar also will participate on a panel at the “Air Freight Asia Conference” on the growth of the air cargo industry in countries neighboring China.

Asian Aerospace takes place 8-10 March 2011, at AsiaWorld-Expo in Hong Kong.

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