Hotel performance in Hong Kong is in a healthy
state, according to data from STR Global.
Year-on-year growth in RevPAR for the
year-to-September 2011 is well into double digits at 28%. The
increase is largely attributable to substantial improvements in
ADR as well as strong growth in occupancy.
Within Hong Kong, strong RevPAR growth was
reported by both Hong Kong Island (26.1%) and Kowloon (29.5%).
However occupancies on Hong Kong Island, whilst slightly lower
(82%) than those of Kowloon (82.6%), have grown significantly
faster at 4.5% compared to 1.4%. Conversely, ADR in Kowloon is
lower (HK$1,705.74) than Hong Kong Island (HK$1,930.94) but has
grown faster at 27.7% compared to 20.7%. The variance in ADR
between Hong Kong Island and Kowloon reflects the greater focus on
business and luxury travellers in the former and leisure
travellers in mainly mid-tier hotels in the latter.
Taking a longer-term perspective, hotel RevPAR
performance (on a rolling 12-month basis to eliminate the effect
of any seasonality) shows that Hong Kong and both its submarkets
are now above levels last seen in 1997.
"RevPAR performance in Hong Kong now exceeds the
highs of 1997 when Hong Kong moved from being a U.K. colony to a
Special Administrative Region of China," said Elizabeth Randall,
managing director of STR Global. "The role of Hong Kong as a
gateway to China, its continued attraction as a stable
international financial centre and the success of the Individual
Visitor Scheme, coupled with the current weakness of the HK Dollar
to the Renminbi in encouraging visitors from mainland China have
all been part of this success story."
STR Global currently samples more than 11,300
rooms on Hong Kong Island and more than 11,500 rooms in Kowloon.
See recent travel news from:
Travel News Asia,
STR,
Hong Kong
|