Air Astana, the major air carrier of Kazakhstan
is seeking injunctive relief from courts in Spain to require
Amadeus GDS to reconnect its services whilst a dispute over
contract terms goes to arbitration.
Air Astana believes the action
taken by Amadeus at 10.30 CET Friday, 21 January 2011 was against
the contractual and Spanish common law principles. It also
considers that Amadeus' behaviour during the negotiations for a
new contract and in terminating the current Participating Carrier
Agreement has been coercive.
Air Astana claims that by cancelling the agreement with 15
days notice Amadeus has sought to take advantage of the lack of
immediate alternative for distribution in many markets to pressure
Air Astana to accept a new agreement on Amadeus terms, and in
doing so has shown a complete disregard of consumers' rights and
interests.
Air Astana has
copies of all reservations made on the Amadeus GDS in its own
reservations system and should passengers or Agents need to adjust
existing bookings, they can do so by calling Air Astana Call Centres.
The distribution contract in place between
Amadeus and Air Astana was cancelled after Amadeus alleged a
breach of the terms of the agreement. Air Astana strongly refutes
the alleged breach, filed immediately for arbitration, and
requested the termination be rescinded in accordance with the
terms of the contract between the parties. When Amadeus refused,
Air Astana filed for injunctive relief.
Given the nature
of the termination and the behaviour of Amadeus during the
negotiations, Air Astana has not ruled out the possibility of
further legal action.
Air Astana is a joint venture between
Kazakhstans sovereign wealth fund Samruk-Kazyna (51%) and BAE
Systems PLC (49%). It operates 22 aircraft on 24 domestic and 27
international routes.
Q&A with Air Astana
Q.
What Services does Air Astana buy from Amadeus? Air Astana
buys Distribution Services and Airline IT Services (Inventory,
Reservations and Departure Control) from Amadeus. Also, the Air
Astana Internet booking engine is supplied by Amadeus.
Q.
What Market share does Amadeus have? In 2010, the share of
travel agency bookings through Amadeus in Kazakhstan was in excess of 90%, and in its 2010 IPO Prospectus, Amadeus claims market
share of 68% in Western Europe and 71% in Central and
South-eastern Europe to the end of 2009.
Q. What is at the
heart of the dispute between Amadeus and Air Astana? The
Distribution Agreements between Amadeus and Air Astana are
governed by a Participating Carrier Agreement which covers basic
service commitments, contractual terms and standard pricing, and a
so-called Full Content Agreement by which Air Astana exchanges a
promise of providing all fare and seat content to Amadeus subscribers in return for discounted prices. The Amadeus-Air
Astana Full Content Agreement expired on 31 December 2010 and
Air Astana and Amadeus were negotiating new agreements.
Q.
What triggered the termination by Amadeus? Since July, Air
Astana has been renegotiating all GDS contracts with suppliers:
Abacus, Travelport, Sirena the Russian GDS, and Amadeus under the
umbrella of a Supplier Purchasing Quality programme called the Competitive Booking Source Programme. Its objective is to ensure
that Air Astana receives the best value for money from its Distribution Partners. Those GDSs that offer Air Astana a good
product, fair contractual terms and competitive prices are
rewarded with a designation as a Competitive Booking Source (CBS).
And as a CBS, a GDS would win for its Subscribers the right to
receive full commissions for the sale of Air Astanas domestic
fares.
The negotiation process was conducted in full
accordance with national purchasing rules and without any form of
discrimination against any supplier. At this moment in Kazakhstan
there are two GDSs designated Competitive Booking Sources: Abacus
and Travelport.
Since 1 January and the failure to reach
agreement on new Full Content contracts, Amadeus has been charging
Air Astana at a rate several times higher than that charged by
competitors for all bookings made in Kazakhstan. This is very
costly and a significant increase that under Kazakhstan Government
pricing rules cannot be funded by fare increases. Therefore, since
1 January, travel agents have been asked to make a choice about
the cost of the booking fees that they introduce to the supply
chain: if they book with a CBS, there are no additional costs to
Air Astana, and the agent can earn the full commission. On
the other hand, if they book on a non-CBS, the additional
distribution cost incurred by Air Astana must be funded from the
commissions that would otherwise be paid to them by Air Astana.
Amadeus believes they do not have to offer competitive prices
and contractual terms in order to qualify for CBS status, and that
if they are not awarded CBS Status by Air Astana that action is
discrimination against Amadeus and its subscribers. Air Astana
disagrees. Rather than wait for the disagreement to be arbitrated
as provided for in the contract, Amadeus summarily terminated the
existing contract.
Q. What do the Travel Agents have to say
about the CBS programme? The programme was announced in July
2010 for implementation from 1 January 2011 and Air Astana took
the opportunity to explain to agents the pricing structures
charged by the different GDS vary and the magnitude of these
distribution costs. The travel agents understood why we wanted to
ensure that the best value for money channels had the best chance
to succeed in the market. The agents understand and support our
goals.
Q. Amadeus claimed that Air Astana are adding an
unnecessary cost to the travel agent and to the consumer. What do
you have to say to this? The travel agents are intelligent
enough to know this is untrue. Air Astana has not increased any
fares since the first of January and it hasnt added any costs to
the travel process. On the other hand, the Amadeus price for
bookings in Kazakhstan has gone up very substantially. Travel
agents now know the approximate cost of booking a non-CBS and are
able to avoid it if they wish. It is the travel agents decision
which booking tool to use and we trust the travel agents to make
the right cost decisions for themselves and for the consumer.
It must be noted that the above Q&A session was
conducted with Air Astana and not Amadeus.
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