Qatar Airways Launches New Advertising Campaign

Qatar Airways has unveiled a brand new advertising campaign aimed at highlighting the unique characteristics of each region within the airline’s expanding global network.

The new print and radio advertising campaign follows the successful introduction of a similar concept that promoted the airline’s new routes throughout 2010 and into 2011.

The latest regional ads emphasise key messages and visual representations that are instantly recognisable as being connected to a specific region.

India, Europe, Australia, China, East Asia, South Asia, North America, South America, Africa and the Middle East are each featured separately in the new advertisements.

The brief included highlighting the uniqueness of each region, as well as delivering imagery and messages that are reflective of the airline’s award-winning global five-star ranking. The new regional advertisements also feature as radio commercials in several languages.

Qatar Airways currently flies a modern fleet of 96 aircraft to 99 diverse business and leisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America.

By 2013, Qatar Airways plans to serve more than 120 destinations worldwide with a fleet of over 120 aircraft.

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