Accor Signs Sofitel So Hotel in Singapore

Accor is expanding its network of Sofitel So hotels with the signing of the Sofitel So Singapore, the world’s third Sofitel So label hotel.

The new hotel is located at 35 Robinson Road, an heritage building within walking distance from the Marina Bay area and close to premier shopping belt, Orchard Road.

Sofitel So Singapore will have 134 guestrooms including 23 suites and is owned by Royal Group Holdings, a Singapore-based organisation that focuses on the development of hospitality projects at unique locations with historical relevance.

 The development at 35 Robinson Road will commence next month, while Sofitel So Singapore is schedule to open in the first quarter of 2013.

“We are proud and excited to have our first Sofitel Luxury Hotels footprint in Singapore with Royal Group” stated Markland Blaiklock, Senior Vice President of Sofitel Asia Pacific. “The 35 Robinson Road building with its iconic façade is an ideal place to showcase Sofitel So, the label that brings together the essence of design and city soul.”

With the addition of Sofitel So Singapore, the group currently has a network of four hotels under its Sofitel So label. The first was the Sofitel So Mauritius, which opened in December 2010. Sofitel So Bangkok, the first urban Sofitel So, is expected to open in the first quarter of 2012 and the fourth Sofitel So hotel in the pipeline, Sofitel So Mumbai, is set to open in 2015.

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