Singapore Zoo Launches Chinese Mobile Interactive Trail

Singapore Zoo, one of four wildlife parks managed by Wildlife Reserves Singapore (WRS) including the first river-themed attraction River Safari, has launched a Chinese mobile interactive trail for students.

The new visitor experience uses location-based and Image Recognition Technology to create new learning activities for children at the zoo.

The trail employs the neumind approach, which focuses on visual recognition, and promotes words recognition, powerful memory ability and Chinese literary appreciation.

 Instead of park guides and worksheets, trail participants will be equipped with specially configured smart phones. Pre-loaded content will be triggered by the phones’ Global Positioning System (GPS) as they move around the park.

Upon arriving at a designated site, such as the Wild Africa exhibit for example, the mobile phones will come alive with specific instructions prompting participants to conduct a mini treasure-hunt to look for a specific object within an animal enclosure. Taking a picture of the correct object will enable the children to access imbedded interactive content related to the specific animal at the exhibit. This includes fascinating video clips showing zebras escaping attacks, cheetahs running at top speed and rhinos marking their territories.

“We are very excited about introducing this first of its kind student experience which places great emphasis on real-life usage and interaction skills through the learning of the Chinese language. We are confident this digital generation of young people will appreciate the interactivity and rich content provided by this mobile trail. At the same time, we hope they will take away valuable lessons about wildlife and conservation while becoming proficient and comfortable users of the language,” said Ms May Lok, Director for Education, WRS.

 Currently, the programme is only available to school groups.

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