SITA Partners CDNetworks

In a move to provide airlines with optimized delivery of online services, SITA has partnered content delivery network provider, CDNetworks.

Through this agreement, SITA and CDNetworks will provide airlines with an optimised online booking management service which will help airlines improve the performance of web and mobile portals used for airline booking, ancillary sales, check-in and frequent flyer access. Together the companies aim to improve response times, look-to-book and click-to-book ratios for the airlines.

 “CDNetworks’ expertise in speeding dynamic web applications and its global presence, particularly in the growing markets of Asia, makes it the ideal partner for SITA. The combination of its advanced content delivery technology and SITA’s global infrastructure and strong operational capabilities allows us to provide a compelling solution to our customers. Together we can ensure that airlines take advantage of both web and mobile channels and become true global retail powerhouses,” said Assane Oueddo, SITA Vice President, Communications and Infrastructure. “The 2010 SITA/Airline Business IT Trends Survey reports that airlines are on course to sell the majority of airline tickets direct to passengers by 2013 and because consumers are increasingly intolerant to slow-responding web and mobile applications, airlines must focus on improved application performance.”

This improved performance and capacity-on-demand capabilities will also ensure that in times of both anticipated and unanticipated spikes in user volume, such as those experienced during annual holidays, or during periods of travel disruption, the web and mobile portals will manage the peak traffic evenly.

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