Cathay Pacific to Launch New Uniform on 8 July 2011

Cathay Pacific has confirmed 8 July 2011 as the launch date of its new uniforms.

The uniforms, designed by Eddie Lau, will be worn by 13,000 staff worldwide, including more than 8,000 cabin crew and 4,000 staff working in airports, reservations and cargo teams around the network.

Over the past 60 years, Cathay Pacific has changed the uniforms for its customer-facing staff nine times. Each time, the uniforms were changed to keep the look fresh, current and relevant for the times as well as reflecting the airline’s progressive nature.

The new uniform continues is an “evolution” of the existing uniform, building on the signature elements of the current design and, at the same time, incorporating new elements that make a fashion statement and can also stand the test of time as each design has to last a minimum of 10 years.

The signature features which will be maintained are:

- Red, the brand heritage colour of the Cathay Pacific uniform
- Brush-wing logo
- Standing collar and cuffs
- Long skirts

The uniform also takes into consideration the various working environments of the Cathay Pacific staff including the varied climates, cultural and religious sensitivities as well as health, security and safety regulations. The airline also took into account the need to minimise the environmental impact during the uniform’s production.

The new uniform, which took two years to develop, is the 10th uniform for Cathay Pacific. Throughout the design and development process, the project team consulted more than 100 Marco Polo members and 1,000 uniform staff.

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