Qatar Airways Launches New Global TV Commercials

Qatar Airways has launched its newest global television campaign promoting the airline’s expanding network of over 100 destinations worldwide.

Launched at the Paris Air Show, the commercials went live on leading international TV channels across Europe, Middle East, Asia Pacific and North America, on Tuesday, 21 June 2011.

The “Around the World” TV spot was filmed in various locations across the airline’s global network and features spectacular sceneries. The commercial visually communicates the many exciting travel options offered by Qatar Airways to today’s modern traveller.

Targeting leisure and business travellers, two variants of the “Beyond the Cabin” commercial, underscore the airline’s Five-Star service, both on the ground and in the air.

To reflect the airline’s ethnic diversity of its cabin crew, Qatar Airways casted crew members from destinations around the world, including the US, Australia, Russia, Hong Kong, China, Singapore, Malaysia, the Philippines and Thailand.

The commercials were created by Batey, a Singapore-based creative advertising agency. Highly regarded in creative circles for his stunning cinematography, Director of Cinematography, Michael Buckley, was behind the multi-million dollar campaign, which took six months to execute.

The commercials will be aired on all major global and regional news networks including BBC, CNN, Channel News Asia, Al Jazeera, Sky News, CNBC TV 18, Euronews, and TV5 Monde, as well as Discovery Channel, National Geographic and Orbit Showtime.

The campaign is also being promoted as an online contest on the airline’s website and facebook page with open tickets to any of Qatar Airways’ destinations as prizes.

The Paris Air Show is being held this week at Le Bourget near the French capital, Paris.

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