Candlewood Suites, IHG’s midscale extended-stay
brand, has partnered Kalitta Motorsports, one of the most
accomplished teams in the history of NHRA (National Hot Rod
Association) Professional Drag Racing, as a major associate and
primary sponsor for the team in the 2011 NHRA Full Throttle Drag
Racing Series. This sponsorship is IHG’s first for the NHRA
circuit.
The Candlewood Suites logo will be displayed on all three of
Kalitta Motorsports’ nitro-fueled, 8,000-horsepower, 300+mph race
cars, including the team’s two Top Fuel dragsters driven by Doug Kalitta and Dave Grubnic, as well as the DHL Funny Car driven by
Jeff Arend. The sponsorship kicks off at the prestigious Kragen
O’Reilly Auto Parts NHRA Winternationals in Pomona, Calif.,
24-27 February 2011.
Candlewood Suites will also serve as the
primary sponsor on the Grubnic-driven Top Fueler at four events in
2011: NHRA Nationals, Commerce, GA (Atlanta), 13-15 May
2011; Route 66 NHRA Nationals, Chicago, IL, 7-10 July 2011; Mac
Tools US Nationals, Indianapolis, IN 31 August - 5 September 2011
and the
NHRA Arizona Nationals, Phoenix, AZ 14-16 October 2011.
“It’s an honor for us to be partnered with such a great brand as
Candlewood Suites,” Connie Kalitta, team owner and drag racing
legend, said. “Candlewood Suites is synonymous with down-to-earth
hospitality, which aligns with the personality of our fanbase. We
are very pleased that they have chosen our team and NHRA Drag
Racing to further their marketing efforts.”
Candlewood Suites boasts some 280 properties located throughout
North America, where guests can find spacious studio and one-bedroom suites,
each with their own fully equipped kitchen, large workspace,
comfortable recliner, DVD and CD player and complimentary
high-speed Internet access. The complimentary fitness center and
guest laundry are open around the clock, and the Candlewood
Cupboard is open 24 hours for snacks, refreshments, entrées and
other necessities on the honor system.
All
hotels offer the brand’s Comforts of Home Bedding Collection with
upgraded mattresses and box spring sets, mattress topper, fluffy
duvet inserts and poly-cotton covers matching the hotel’s color
scheme, 250-thread count micro-check sateen sheets in
“Candlelight,” triple sheeting, contemporary cotton estate
blankets, choice of three upgraded pillow types in firm, medium
and feather and a decorative “Consider Us Home” pillow.
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