Grand Mercure Melbourne Completes Multi-Million Dollar Makeover

Accor Vacation Club celebrated the 90th Birthday of the Grand Mercure Melbourne, Flinders Lane building by recently completing a multi-million dollar makeover of the hotel.

The project is the most ambitious in the history of owners, Accor Vacation Club, who have spent $4.3 million to bring the property back to its glamorous glory.

The building, which is located at 321 Flinders Lane, was built in 1921 on the former Dr. Jaeger’s Sanitary Woollen System Co. Ltd site, the company later evolving in to the internationally renowned Jaeger fashion House. The building was first tenanted in 1923 and housed various textile and fashion retailers including Wallace Buck & Goodes Pty Ltd, the founder of Henry Bucks & Co Pty Ltd.

Craig Wood CEO of Accor Vacation Club said, “The fashion designers who occupied the building in days gone by would have appreciated the creative elements and chic flair used in the overall design and we would like to believe they would be proud knowing that their influences live on today! That said when they occupied the building in 1923 they could lease an entire floor of the building for only £1,900 per annum, fortunately for us times and room rates have changed.”

Suite sizes vary from 46sqm to 64sqm and all are generously appointed, including a designer urban kitchenette, a dining area with stone top dining table, a leather chaise lounge with sofa bed, a work desk with cow hide chair, large screen LCD TVs in both the lounge and bedroom, media hub connectivity, iPod docking station and a bedroom with oversized fully upholstered bed head.

All courtyard view rooms have faux European styled balconies that overlook the Parisian styled, private green oasis.

The Signature Suites offer an increased level of luxury. Providing 95sqm of pure opulence, the Signature Suites provide all standard suite features with the addition of a cocktail bar with glass fronted wine fridge, 55” LED TV, separate office area, large bathroom with free standing bath tub and the ability to interconnect to a second bedroom.

While the days of fashion are well in the past at 321 Flinders Lane, those looking for a modern Melbourne fashion experience will not be disappointed, with the Grand Mercure Melbourne, Flinders Lane’s location perfectly set amongst the blocks of department stores, boutiques, outlet shopping and rag-traders, five-star restaurants & bars and cafes.

The “all suite” apartment hotel is located between Elizabeth and Queen Street, in close proximity to all of Melbourne’s shopping, and entertainment options, with the added benefit of being in the heart of Melbourne’s famous laneway culture, and the iconic Flinders Street Station only one block away.

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