Starwood Opens Aloft London Excel in time for WTM

Starwood has opened the first Aloft hotel in the United Kingdom.

The Aloft London Excel is located in the heart of London's Docklands, next to the ExCeL International Exhibition and Convention Centre - home to the World Travel Market (WTM) which takes place next week.

The Aloft London Excel features 252 loft-like guest rooms, a bar, a grab-and-go food pantry and industrial design elements throughout.

The hotel is is owned by ADNEC (Abu Dhabi National Exhibitions Company) which also owns ExCeL London as well as Aloft Abu Dhabi, the Middle East's first Aloft hotel, which is located adjacent to the Abu Dhabi National Exhibition Centre.

"The launch of Aloft in the UK underscores the strength of the Starwood network and the power of the Aloft brand," said Brian McGuinness, Senior Vice President, Speciality Select Brands for Starwood. "Aloft's emphasis on high design combined with its tech- savvy features and social atmosphere all at an affordable price point translates globally and is attracting a growing group of loyal travellers. Aloft's international expansion so early in the brand's life cycle is unprecedented."

Rooms at the Aloft London Excel feature the brand's signature ceilings of nearly three metres high, oversized windows and a special platform bed as well as large walk-in showers with complimentary Bliss Spa products. Each room is also equipped with a unique plug-and-play connectivity solution which connects most electronic devices to the 42'' flat-screen TV, turning the room into a high-tech office as well as an entertainment centre.

Designed with the digital generation in mind, Aloft London Excel has free wireless internet access throughout the whole hotel, including all guest rooms.

Guests will be able to de-stress and re-energise in the re:charge fitness centre and Splash pool and grab a bite to eat at re:fuel by Aloft, a one-stop, 24-hour grab-and-go food and beverage area, offering sweet, savoury and healthy food, snacks and drinks.

For work meetings, training courses and presentations, the hotel's five Tactic meeting rooms are equipped with the latest generation of audio-visual hardware, providing the perfect creative space for groups of up to 15 people.

See recent travel news from: Travel News Asia, Starwood, Aloft, London