STR Publishes Annual Profitability Results

According to the Annual Profitability Survey 2011 by STR Global, Gross Operating Profit Per Available Room (GOPPAR) rose in Asia Pacific, Europe and Latin America whilst falling in the Middle East.

The survey, in its 13th year, contains detailed data on hotel revenues and costs showing the dynamic evolution of the sector by city, country and region.

Shanghai benefitted from the World Expo with a 75% increase in GOPPAR, while Abu Dhabi suffered from its oversupply of hotel rooms with a decrease of more than 40%.

Ratio analysis provided in the Annual Profitability Survey shows that Mecca has the highest ratio of Gross Operating Profit to revenue with 68.5% whilst the Algarve has the lowest with 14.7%.

The lowest payroll to revenue ratio is found in Sharm El Sheikh with 11.8% whilst the highest is in Athens with 46.4%.

"As a strategic tool, the Annual Profitability Survey helps all stakeholders analyse markets, benchmark, budget, optimise revenues and produce feasibility studies," said Elizabeth Randall, managing director of STR Global.

More than 2,000 hotels participated in the survey that reports on 78 markets.

Profitability reports are available to purchase for £900 per market by contacting Lisa Rubsamen, Trend coordinator. 

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