In conjunction with the global launch of the
Johnnie Walker Blue Label Blended Scotch Whisky Greg Norman
limited edition at the TFWA Asia Pacific Exhibition, Johnnie
Walker is offering travelers through Changi Airport the
opportunity to win an all-expense paid trip to Gleneagles in
Scotland.
Only 20,000 bottles will be available worldwide
exclusive to travel retail, of which 660 bottles will be available
in Singapore. Each of the individually numbered bottles has been crafted in a
special decanter and engraved with a
personal quote and signature from Greg Norman.
The Johnnie
Walker Blue Label Greg Norman booth is located within the
duty free section at Changi Airport Terminal 1 until end
of June.
Travelers will have the opportunity to view the limited
edition bottles and take a swing at the specially designed golf
simulator to win the grand prize of a trip for two to Gleneagles,
Scotland for the Johnnie Walker Blue Label Championship, where
they will stay at the prestigious Gleneagles Hotel.
Speaking at the TFWA Asia Pacific Exhibition, Peter Jacobson,
commercial director of Diageo GTME, said “Asia’s share of
global wealth is projected to reach 20% by 2014 and luxury demand
is expected to make up a staggering 40% by 2014. A consumer class
with considerable purchasing power is emerging in Asia, with a
growing appetite for luxury alcohol brands. For this reason, it
made perfect sense to launch the exclusive global Johnnie Walker
Blue Label Greg Norman limited edition here in Singapore - one of
the world’s biggest travel hubs.”
In addition to being a world championship
golfer, Greg Norman is also known for his relentless pursuit of
excellence in business. He said, “I
have enjoyed a long and fruitful relationship with Johnnie Walker
from my early days as a golfer. I’ve always believed in
challenging myself to go beyond success on the course and Johnnie
Walker Blue Label consumers share this drive and ambition. In
life, your success and performance are driven from within.”
Terms and conditions apply.
See also:
Changi Airport MasterCard and Nuance-Watson Team Up to Empower
Women in Asia
See recent travel news from:
Travel News Asia,
Changi Airport,
Singapore,
Win,
Gleneagles,
Golf,
Whisky,
Scotland
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