ESPN STAR Sports has been chosen as broadcast
rights holder for the Rugby World Cup 2011 to be held in New
Zealand.
Under the deal, ESPN STAR Sports will broadcast all 48
matches live across 13 territories in Asia, ensuring that sports
fans will see every try, tackle and pass of Rugby's premier event.
Live TV coverage on ESPN STAR Sports’ networks will be
supplemented with dedicated streaming and video on demand through ESPN Player and MobileESPN in Singapore and weekly highlights
programming in several territories.
“Asia is a major growth
region for Rugby and the IRB is committed to ensuring that sports
fans across the Region are able to experience our showcase event,”
said Rugby World Cup Limited (RWCL) Managing Director, Mike
Miller. “ESPN STAR Sports is recognised as Asia’s leading sports
broadcaster and through extensive Rugby World Cup 2011
programming, it will deliver the platform for Rugby to engage new
fans across the Region.”
The deal will see ESPN STAR Sports broadcast all the action in
Singapore, China, Indonesia, Thailand, Cambodia, Korea, Laos,
Macau, Mongolia, Myanmar, Papua New Guinea, Philippines and
Vietnam.
Rugby World Cup 2011 kicks off on 9 September
with hosts New Zealand against Tonga at Eden Park. The final will
be played on 23 October 2011.
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