Travelport has unveiled plans to significantly
expand the size of its hospitality team in 2011 as part of a
global drive to grow hotel bookings through its two GDS platforms,
Galileo and Worldspan, and its online leisure portal, Travelport
Leisure.
To be headed up by group vice president for
hospitality and partner marketing, Niklas Andréen, the investment
in the expanded team forms part of Travelport’s ongoing strategy
to heighten its focus on the growing hospitality sector and work
even more closely with hoteliers to ensure that their content is
distributed as widely as possible to travel retailers across the
globe.
He is also responsible for evolving the
Travelport GDS channel to ensure it becomes more of a value-based
marketing platform for hoteliers, delivering industry leading
advertising solutions.
As part of the new team structure, Travelport
has promoted Paul Adams to the role of hotel and car rental
director for Europe, Middle East and Africa (EMEA) with overall
responsibility for driving growth across the region.
Adams joined
Travelport in 2005 and has a wealth of hotel industry
experience gained in high profile organisations such as Utell,
Pegasus Solutions and Le Meridien Hotels & Resorts. Most recently
at Travelport, he was responsible for developing close working
relationships with hotel and car suppliers across the Middle East
and Africa and was recently awarded with the ‘Most Supportive GDS
Supplier’ award from Dubai’s Jumeirah Hotel Group.
Meanwhile, Joe Lim and Keith Harrison will both
continue to head up similar dedicated hospitality supplier teams
in Travelport’s Asia Pacific and Americas regions respectively.
Harrison recently received the HEDNA (Hotel Electronic
Distribution Network) 2010 Award of Excellence for his
contribution toward the advancement of hotel electronic
distribution and involvement with HEDNA.
Travelport is also in the process of recruiting
a newly created team of dedicated hospitality business development
managers to be based in key travel markets. The role of these
managers will be to work with travel agents to help them realise
the potential of the hotel sector and provide on the ground
training and educational support to help them quickly earn new
incremental revenue.
In 2010, Travelport generated a 12.1% growth
in hotel bookings through Galileo and Worldspan compared to 2009
and recent industry figures provided in the latest Pegasus View
report, indicate that corporate hotel bookings made through the
GDS channel, will continue to grow by more than 20% through the
second quarter of 2011.
Andréen said, “There is significant scope
for Travelport to play a pivotal role in this area and I’m
confident that by creating an industry-leading hospitality team
that has the ability to work in close partnership with both hotel
and car rental customers as well as travel agencies, we will be
able to quickly move from being a transaction platform to a
strategic value enhancing platform for travel suppliers.”
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