More than half (56%) of Malaysian consumers
retire or expressed their wish to retire before the age of 60,
according to a Global Aging Report released by The Nielsen
Company.
After Malaysians, consumers in China (51%) and
Indonesia (49%) are the second and third most likely groups to
retire before they turn 60. On average, 40% of consumers in Asia
Pacific retired or plan to retire before the age of 60 compare to
the 30% global average.
The “early” retirement plans of these consumers
in Malaysia, relative to their counterparts in other Asia Pacific
countries, came as the consumer confidence index in Malaysia hit 3
and 4-year high respectively in Q3 and Q4 of 2010, as tracked by
Nielsen’s Consumer Confidence Index.
While the online consumers
surveyed in Malaysia have the highest propensity to retire before
60 years of age, only 21% believed that they are financially ready
to retire. This is in line with the Asia Pacific
average of 22% but lower than Thais (highest in the region at
68%), Indians (31%) and Chinese (24%). 44% of the respondents in
Malaysia were unsure while over one-third said they are currently
not financially set for retirement.
“We saw consumers’ optimism
towards job prospects going on an upward trend in Q3 and Q4 2010,
with 7 in 10(70%) describing their job prospects as excellent or
good for the coming year. Similarly, close to two-thirds of the
respondents indicated that they were positive about their state of
finances. These positive indicators are likely to have been
supported by the modest GDP growth in the nation. Ideally, with
these encouraging projections, consumers may think that 60 is the
right age to retire and enjoy life,” said Kow Kuan Hua, Managing
Director of The Nielsen Company in Malaysia.
Kow added,
“However, Malaysians are also skeptical that they can accurately
estimate how significantly inflation would shrink their purchasing
power over the next 20 to 40 years. They would be worried about
not having sufficient money to support their post-retirement
lifestyles if the prices of food, utilities and transportation
continue to trend up. As a result, some may join a new company or
start a new career as an alternative to generate income and
improve their financial positions in order to live a more
comfortable post- retirement life.”
99% of the
online consumers surveyed in Malaysia were below aged of 60 with
73% of them in the age group of 21 to 39.
Travel and Clubs
Top Two Preferred Post-Retirement Activities
Traveling
(77%) and joining a club to keep themselves engaged in activities
(55%) came in tops as the most preferred activities for Malaysians
post-retirement.
Interestingly, Nielsen’s report also shows the
Malaysian society as one that is caring - 47% of the Malaysian
consumers surveyed said they would take on voluntary work after
they have retired. This is higher than the Asia Pacific average of
34% but in line with Singaporeans (51%), New Zealanders (50%) and
Australians (47%).
Personal Savings a Primary
Source of
Retirement Income
Slightly more than half (51%) of the
consumers surveyed across Asia Pacific said they would rely on
personal savings as their primary source of retirement income. The
same goes for Malaysians, with a high percentage of 68%. Only 20%
of Malaysians said they would have income from company retirement
and government-run plans.
The Malaysian
population in 2010 stood at 28 million according to the Department
of Statistics. Out of that 68.1% were between 15 to 64 years old
and 4.7% were aged 65 and above. While the government acknowledged
Malaysians aged 55 and above as senior citizens, interestingly,
the senior citizens surveyed by Nielsen (aged 60-64) only consider
themselves “old” when they reach the age of 70. Overall, 38% of
the respondents defined old as being at the age of 70 and beyond.
“On one hand, Malaysians are increasingly more pro-active in
financial planning in order to increase their chances of realizing
their financial aspirations post-retirement. This should create
even more opportunities for the wealth management sector to offer
customized products to meet the demand. At the same time,
consumers will be looking for ways to save on discretionary spend
as they look to grow their nest egg. Again, this is an opportunity
for companies to look at ways to satisfy this need,” said Kow. “On
the other hand, with the fertility rate falling to an estimated
2.95 in 2010, and as the population continues to age over the
long-term trend (life expectancies at 76.3 for female and 71.8 for
male), consumers who are aged 50+ will account for a higher per
capita spending in the years to come. Besides travel options,
these consumers, in their golden years, are also likely to spend
on health, beauty and technology products. Innovation appeal in
health and beauty would be something manufacturer, retailers and
media should take note of.”
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