Singapore’s highly-anticipated ‘Christmas in the
Tropics’ returns from 19 November 2011 to 2 January 2012.
This year,
in addition to the festivities along Singapore’s prime shopping
belts, Orchard Road and Marina Bay, the Sentosa HarbourFront
precinct stakeholders will also come together to present a special
Yuletide experience.
“Singapore’s ‘Christmas in the Tropics’
celebrations has almost become a tradition for locals and visitors
from the region. This year, the two major precincts – Orchard Road
and Marina Bay – have each designed their Christmas experience to
feature a special and distinct focus. We are also pleased to
welcome onboard the Sentosa HarbourFront precinct stakeholders as
they join in to present even more fun and festivities to consumers
and merry-makers this Christmas,” said Mr Andrew Phua, Director of
Precinct Development, Singapore Tourism Board.
The Christmas Light-Ups at the precincts are led
by their respective stakeholders and precinct associations. Each
precinct’s creative light-up design is aimed at strengthening
their individual identities as well as offer variety to appeal to
different crowds.
Christmas / New Year on
Orchard Road
The Christmas Light-up on Orchard Road continues
into its 28th year. In 2010, about 27% of visitors to the
light-up were tourists, marking a slight increase from the
previous year’s 23%.
Having been ranked third in Lonely Planet’s list
of “Top 10 Christmas Markets of the World”, and by Frommer’s as
one of the “Top 10 World’s Best Holiday Lights 2010”, the 2011
edition of the Christmas Light-Up @ Orchard is set to once again
delight visitors with its brilliant display of Christmas lights.
Directed by the Orchard Road Business
Association (ORBA), the light-up on Orchard Road is themed
“Christmas Blooms in Singapore”, where the 2.2 km Orchard Road
will be lit up like a tropical garden with a specially designed
three dimensional flower as the central icon to communicate the
message of love and joy this Christmas.
“In the spirit of love and giving this
Christmas, we hope to add a sparkle to the lives of those less
fortunate even as our festive décor on Orchard Road is lit during
the Switch-On Ceremony. A new ORBA charity initiative, we want to
Light Up Beyond the Light-Up,” said Mrs Sng Ngoi May, Chairman of
Orchard Road Business Association. “With every CCIS Candle lit by
volunteers and members of the public on the night of the Ceremony,
ORBA will donate a dollar to Community Chest.”
“Beyond charity, visitors can expect a visual
and aural treat in our elaborately decorated precinct which will
be enlivened with live musical performances. Visa cardholders can
also look forward to exclusive shopping deals. With so much lined
up this Christmas, we hope to bring exceptional experiences to
everyone visiting Orchard Road.”
The Hitachi Group of Companies, the main sponsor
of the Christmas Light-Up @ Orchard since 1991, is an important
partner to bring the festive cheer to the crowds.
“The Hitachi Group is delighted to continue our
support for the Christmas Light up, a tradition that both locals
and visitors look forward to annually. Our partnership with
Community Chest to raise funds for the needy is in line with
Hitachi's commitment to contribute to society wherever we are
located and we are glad that we are able to play a role in helping
to spread cheer to the less fortunate during this festive period,”
said Mr Makoto Nagashima, Managing Director of Hitachi Asia Ltd.
Christmas / New Year @
Marina Bay
Over at Marina Bay, the Marina Bay Business
Association unveils a dramatic bayside experience with “Christmas
Alive at Marina Bay”, a daring breakthrough from conventional
street decorations that throws the spotlight on musical
performances, art installations and interactive street
decorations.
“This year, we have partnered the Nanyang
Academy of Fine Arts for the first time to create an arts-inspired
Christmas experience against the stunning backdrop of Marina Bay.
We look forward to seeing Marina Bay come alive with spectacular
night displays and a host of exciting fringe events—from choral
performances to land and sea cruises, charity events involving a
specially designed Gail Pantin umbrella and even a Christmas food
trail,” said Michelle Koh, President of Marina Bay Business
Association.
Christmas / New Year @
Sentosa HarbourFront
For the first time, stakeholders from the
Sentosa HarbourFront precinct have come together to organise a
precinct-wide Christmas Light-Up to celebrate the festive
season with the crowds.
On 19 November, thousands of iridescent
lights will be lit in synchrony, turning the spotlight on the
vibrant and charming Sentosa HarbourFront. Adding to the
splendour, a special minute-and-half light and sound show will
be set out at the waterfront area of Resorts World Sentosa
along with roving characters on stilts.
“In the jolly spirit of
Christmas, the precinct’s leisure, entertainment and retail
giants will put up a mesmerising display of the most sparkling
Christmas lights,” said Noel Denis Hawkes, Vice President of
Travel Partner Relations at Resorts World Sentosa on behalf of
Sentosa HarbourFront. “Precinct-wide celebratory promotions
from Mount Faber to VivoCity, HarbourFront Centre, Resorts
World Sentosa and Sentosa Island will ensure everyone shares in
the Christmas cheer.”
Season Festivities and Highlights
This
holiday season, merry-makers can look forward to new retail
concepts and first-to-market brands including Orchard Road’s Knightsbridge, Scotts Square, H&M and Abercrombie & Fitch.
Event organisers and businesses have also prepared a host of
lifestyle offerings and experiences ranging from entertainment,
dining to retail options.
A first for Singapore and the
‘Christmas in the Tropics’ celebrations is the introduction of
the Elephant Parade, an open-air art exhibition that seeks to generate public awareness and support for
the preservation of the Asian elephant. Hundreds of brightly
painted life-sized elephant statues will be displayed
prominently on the streets of Singapore, including Orchard Road.
Painted by local and international artists, each elephant is a
unique piece of art. All elephants will be auctioned off after
the exhibition, of which a significant portion of the benefits
will be donated to the Elephant Family, the largest elephant
charity in the world.
The malls along Orchard Road will also be
decked out in their holiday best as the “Best Dressed Building
Contest” will take place from 19 November to 4 December 2011.
Eleven malls will be participating this year and members of the public can vote for their favourite building via the Orchard
Road Facebook page and stand to win prizes of up to
Sin$13,500.
Celebrate Christmas in Singapore (CCIS) takes place
on Orchard Road and Marina Bay from 16 to 25 December this
year. For the last eight years, CCIS has told the story of
Christmas in various entertaining ways, expressed through song,
dance and theatre. During the ten days of CCIS, spectators can
revel in the festive spirit with nightly music and drama
performances, as well as a drive past of spectacularly
decorated Christmas floats.
In addition, Singapore’s two
integrated resorts, Marina Bay Sands and Resorts World Sentosa,
will celebrate the Christmas cheer with visitors and locals
through their festive décor, hotel packages and special events.
At Marina Bay Sands, visitors can look forward to The Chronicles
of Narnia: The Exhibition from 3 December 2011 to the end of January 2012, which will offer the young and old alike a world
of adventure, inspired by the legendary C.S. Lewis. In the
spirit of the holiday season, all proceeds from the sale of
exhibition tickets will go to the Straits Times School Pocket
Money Fund. Broadway’s biggest blockbuster WICKED will also fly
into Singapore to cast its magical spell on audiences at the
Grand Theater from 6 December 2011 to 26 February 2012.
A
Fairytale Christmas at Resorts World Sentosa will see the
integrated resort transformed into a magical fairytale land
with the most dazzling lights, iconic arches, fairytale
tableaus, roving characters and Southeast Asia’s tallest
Christmas tree at 38 metres with 20 carollers performing at the
foot of the tree.
From 12 November to 31 December 2011,
visitors can enjoy fairytale-themed events, festive promotions
at RWS’ hotels and attractions, dining privileges and daily
entertainment from carollers and musical bands. Come 3 December
2011, TRANSFORMERS The Ride will also make its world debut at
Universal Studios Singapore.
No Christmas is complete
without shopping. Shoppers will have plenty to be excited about
during this festive season as they get more value out of their
spending.
Visa, as a strategic partner, is once again
partnering STB to celebrate Christmas and the New Year.
Tourists visiting Singapore during the ‘Christmas in the
Tropics’ period will enjoy shopping privileges when they pay with
their Visa cards. A Visa spokesperson said: “Visa is excited to
be working in partnership with the Singapore Tourism Board to
support the Christmas in the Tropics celebrations, which is
fast becoming one of the highlights of the Singapore festive
season. This year, Visa has a series of attractive cardholder promotions to reward shoppers including a Sin$10 voucher
when they spend S$200 with their Visa cards at any of the
participating shopping malls in Orchard Road, and the chance to
purchase a limited edition Gail Pantin umbrella for just Sin$15 with
every Sin$80 spent at Marina Bay, with part of the proceeds going
to the Singapore Community Chest.”
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