Starwood is turning to conversions to meet
demand for its Aloft brand from partners, developers and
consumers.
The first conversion from an existing hotel is a former Clarion
property which will undergo a significant renovation before
opening as the Aloft San Francisco Airport, in the summer of 2012.
The 253-room hotel is owned by Starwood Hotels & Resorts and this
significant investment demonstrates Starwood's strong commitment
to the three-year-old Aloft brand.
Aloft San
Francisco Airport occupies a prime location adjacent to San
Francisco International Airport (SFO), one of the world's busiest travel
hubs.
"We see two
types of opportunities as ideal candidates for an Aloft
conversion: older hotels in need of a major renovation, and unique independent boutique hotels seeking a stronger brand
point of view and the ability to utilize Starwood systems," said
Simon Turner, President of Global Development for Starwood.
The Aloft hotel will become the third
Starwood property adjacent to San Francisco International
Airport, joining The Westin San Francisco Airport and Four
Points by Sheraton Hotel & Suites San Francisco Airport.
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