Dusit Dubai Reports 449% Growth in Revenue from Chinese Market

The Dusit Thani Dubai has reported a 449% y-o-y growth in revenue from the Chinese market, which director sales and marketing, Leon Salinel attributes to their focus on providing for this particular market’s unique requirements.

“Few Mainland Chinese are confident in their English language abilities,” said Salinel, “so we have incorporated several Chinese speakers into our manning guide. Key guest contact positions such as telephone operators, receptionist, concierge, housekeeping and of course a Chinese sales executive and a Chinese chef have all joined the team at the Dusit Thani Dubai in recent months.”

A continuing important source market, Dusit Thani Dubai reports a year-to-date growth of 4187 room nights from China compared to the same period last year and a revenue growth of more than one million Dirhams.

“Not only do we have Chinese speakers in the hotel, we are also developing a new loyalty programme specifically targeting our Chinese guests” Salinel added. “Chinese are great guests to have, with anything from 5 – 30 rooms included in the group, staying for a minimum of three nights, and not at the very low rates often attributed to this market.”

The groups, which are handled by local tour operators, enjoy visiting the key Dubai landmarks such as Burj Khalifa and The Dubai Mall.

The hotel is also developing a special room service menu for Chinese guests, with pictures and numbers to accompany the descriptions, enabling guests to order by number to ensure all service staff completely understand their requirements.

Recognising the value of face-to-face contact in Asian markets particularly, Dusit Thani Dubai will be joining the DTCM trade show in China in October, visiting cities such as Shanghai, Beijing and Guangzhou.

Other markets of particular interest to Dusit Thani Dubai include India, where Salinel recently visited on another sales trip in September.

“Figures are already promising for this market with hotel guests from India representing more than 1500 room nights - double the number of guests for the same period last year,” said Salinel.

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