Etihad Airways Sponsors V8 Supercars

Etihad Airways become the official international airline for V8 Supercars.

V8 Supercars was recently given international status by the FIA, the governing body of world motorsport, which means it can extend to another five destinations outside Abu Dhabi, Australia and New Zealand. In this context, Etihad’s partnership matches the huge growth potential and future international destinations of the sport.

Globally, Etihad’s partnership with V8 Supercars will be highlighted through signage and promotions at select V8 Supercar events and content on Etihad’s in-flight entertainment system. In the coming weeks, V8 Supercars’ website will also carry links to special offers on Etihad Airways flights around the world.

 “Today’s announcement of Etihad Airways as the official airline of V8 Supercars is a proud moment for our company,” said James Hogan, Etihad Airways’ Chief Executive Officer. “It marks the beginning of an exciting global partnership between our two organisations which will take our respective brand messages to new audiences the world over ... The agreement with V8 Supercars continues our drive for strategic tie-ups with global brands that appeal strongly to our customers and that share our goal of being the world’s best.”

V8 Supercars Chairman Tony Cochrane said, “Earlier this year approximately 500 V8 Supercars personnel flew to Abu Dhabi on-board Etihad flights for the Yas Marina V8 400 and our experience was second to none. We look forward to V8 Supercar fans being given access to exclusive deals and offers as a result of our new partnership with the airline.”

V8 Supercars now has pride of place in Etihad’s partnership and sponsorship portfolio alongside English Premier League side Manchester City Football Club; the Harlequin Premiership rugby union team; the 2011 Formula 1 Etihad Airways Abu Dhabi Grand Prix; Yas Marina Circuit; and Etihad Stadium, the Australian city of Melbourne’s premier sports and entertainment complex.

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