Accor has outlined its strategy for India which
will see it operating 6 brands throughout the country by years
end. Sofitel, Pullman and Formule1 brands will all debut in India
this year.
Sofitel will debut with the opening of Sofitel
Mumbai BKC (Bandra Kurla Complex) in the third quarter of 2011.
This luxury hotel will feature 302 guest rooms, four dining
outlets, eight meeting rooms and extensive leisure facilities
including So Spa – Sofitel’s signature spa concept. An additional
Sofitel is committed for Mumbai and scheduled to open in the
Mulund area in 2015.
The Pullman brand will first open in India in
quarter three this year with the opening of Pullman Gurgaon. This
284 guest room hotel will provide extensive meeting and event
facilities with 13 meeting rooms, three restaurants and extensive
leisure facilities. Three additional Pullman hotels are committed
in India, including at Delhi International Airport in 2012.
The first two Formule1 hotels will open in
Pune and Noida in the fourth quarter of this year. Ten Formule1
sites have thus far been secured throughout the country.
Denis Hennequin, CEO for Accor, said, “Accor is
excited about the growth prospects in India and where we are
taking a multi segment approach to the market. This will see Accor
participate in the upscale and luxury segments while developing
strongly in the budget and mid-scale segments. With the debut of
the Sofitel, Pullman and Formule1 brands this year, Accor will be
the only international hotel company in India with such a
comprehensive strategy and brands covering all segments from
luxury to budget.”
Today in India, Accor operates nine hotels, the
latest of which is ibis Mumbai Airport which opened last month.
Between now and the end of 2012, Accor will open 21 additional
hotels taking the network to 30 hotels by this time.
Accor has commitments for 62 hotels in India and
remains on track to have
90 hotels in the country by 2015.
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