Facebook's Randi Zuckerberg to Open HITEC 2011

Randi Zuckerberg, Facebook director of market development is slated to discuss how social media is radically changing the way we work, live, communicate and vote at the opening session of the 2011 Hospitality Industry Technology Exposition and Conference (HITEC).

Zuckerberg will present "Change Through Social Media: How the Web is Radically Altering Our World" on Monday, 20 June 2011 at the Austin Convention Center in Austin, Texas.

"As the director of market development for Facebook, Zuckerberg knows first-hand how this platform hit the sweet spot of consumer demand for connectedness, and it'll be interesting to hear how she intends to shape its role at the heart of the global social revolution," said HITEC Advisory Council Co-chair Cindy Estis Green, CEO of the Estis Group.

As it moves from a hot buzzword to a central avenue of communication, social media has become crucial to how we do business, communicate, live and even vote. Keep sight on the direction social media is moving with Zuckerberg as she explores how the web is a completely different place from even a few years ago. She will focus on changes in social media, where the changes have put us today and where they are taking us.

Zuckerberg is intent on spreading the word and keeping Facebook the premier social networking site. Even though she's CEO Mark Zuckerberg's sister, she is no beneficiary of arbitrary nepotism. Ranked #45 on Hollywood Reporter's list of 'Digital Power Players', Zuckerberg has brokered content deals with ABC and Comcast, understands the power of online social networking and believes diversity is the key to Facebook's rapid growth.

Zuckerberg works on the marketing team at Facebook, where she manages partnerships related to media, news and current events, and non-profits. She has led the company's U.S. election and international politics strategy, in addition to managing media partnerships with companies such as ABC News and CNN.

Previously, she worked at Forbes as part of the news show, “Forbes on Fox” and authored the book “Spark Your Career in Advertising.” Zukerberg has appeared on CNN, Good Morning America, The Today Show and World News to discuss Facebook's marketing and political initiatives. Zuckerberg holds a bachelor's degree in psychology from Harvard University.

HITEC 2011, a service of Hospitality Financial and Technology Professionals (HFTP), is one of the world's largest hospitality technology exposition and conferences. The conference takes place 20-23 June.

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